Technavio Interactive Children’s Books Market Research Report Predicts $ 590.23 Million Growth

Supplier landscape

The market structure is expected to remain fragmented during the forecast period. Vendors operating in the market are adopting various marketing and growth strategies such as acquiring small regional players to expand their global reach. Inc., Arbordale Publishing LLC, Bertelsmann SE and Co. KGaA, Bloomsbury Publishing Plc, Corus Entertainment Inc., Hogs Back Books Ltd., Koehler Books, Lagardère SCA, Lerner Publishing Group Inc. and Scholastic Inc. are some of the few key suppliers in this market. Sellers compete with each other to maintain their position in the market. To be successful in this market, sellers must focus on providing competitively priced interactive children’s books.

Suppliers are also trying to expand their market presence and strengthen their product portfolio by entering into partnerships and launching new and innovative products.

For example, in August 2021, Corus Entertainment Inc. announced its partnership with AS Global for lifestyle content creators.

See more on the highlights of the marketplace vendor landscape with a comprehensive list of vendors and their offerings.

Key market segmentation

  • Segmentation by distribution channel:
    • Offline:
      • The segment has greatly contributed to the overall growth of the market in 2020.
      • Offline was the most important segment in terms of market distribution in 2020 and will continue to remain the most important segment of the market in 2025. In addition, the market growth in this segment is expected to be significant during the forecast period .
    • In line
  • Segmentation by type:
    • Physical books:
      • In terms of type, the physical books segment generated maximum revenue in the market in 2020.
      • Physical books will represent the maximum number of interactive children’s books sales in the market during the forecast period. Growing concerns about spending more time in front of digital device screens are expected to fuel segment growth.
    • EBooks

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Regional market outlook

APAC leads the market with 48% contribution to the overall market in 2020 and is said to increase its contribution to a notable number of the global interactive children’s books market by 2025.

The APAC will generate growth in all years of the forecast period between 2020 and 2025. The increasing demand for children’s books 0-14 years is driving the growth of the market in APAC.

APAC is said to be the fastest growing region in the global market between 2020 and 2025.

Outside of regions, if we look at the market growth by country, the United States, China, India, Germany, and the UK will contribute the strongest growth in the market.

Download our FREE sample report for more highlights on the regional market share of most of the countries mentioned above.

Latest trends in the global interactive children’s books market

  • Market driving force for interactive children’s books:
    • Use of interactive books for early literacy:

Many children struggle to develop the foundational skills to read and write during the preschool years, which increases the number of dropouts around the world. This growing concern leads to the need to introduce interactive learning programs that help children quickly develop their reading skills. The introduction of interactive books for children helps to retain their interest and attention and to develop reading habits from an early age. They also help children easily recognize alphabets, sounds, and associated words and actions. Such efforts to improve literacy at an early age are expected to drive the market growth during the forecast period.

  • Interactive Children’s Books Market Trend:
    • Growing e-commerce and m-commerce market:

Factors such as the globalization of businesses and the liberalization of economic policies by countries across the world have led to the strong growth of B2B and B2C businesses. In addition, increasing internet penetration and increasing consumer inclination towards online shopping platforms have amplified the growth of the global e-commerce and m-commerce market. This is expected to positively impact the growth of the global children’s books market during the forecast period.

Find additional information on various other market drivers and trends mentioned in our FREE sample report.

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Associated reports:

Global Digital Educational Publishing Market – The global digital educational publishing market is segmented by end user (K-12, higher education and business and skill-based) and geography (North America, Europe, APAC, South America, and MEA).
Download a free sample exclusive report

Global Magazine Publishing Market – The global magazine publishing market is segmented by type (print and digital) and geography (Europe, APAC, North America, MEA and South America).
Download a free sample exclusive report

Scope of the interactive children’s books market

Cover of the report


Page number


Year of reference


Forecast period


Growth dynamics and CAGR

Accelerate to a CAGR of almost 5%

Market growth 2021-2025

$ 590.23 million

Market structure


Annual growth (%)


Regional analysis

APAC, Europe, North America, South America and MEA

Efficient contribution to the market

48% APAC

Main consumer countries

United States, China, India, Germany and United Kingdom

Competitive landscape

Leading companies, competitive strategies, reach of consumer engagement

Profiled companies Inc., Arbordale Publishing LLC, Bertelsmann SE and Co. KGaA, Bloomsbury Publishing Plc, Corus Entertainment Inc., Hogs Back Books Ltd., Koehler Books, Lagardere SCA, Lerner Publishing Group Inc. and Scholastic Inc.

Market dynamics

Parent Market Analysis, Market Growth Drivers and Obstacles, Analysis of Fast Growing and Slow Growing Segments, Impact of COVID-19 and Future Consumer Dynamics, Analysis of Market Conditions for the Forecast Period.


If our report didn’t include the data you’re looking for, you can reach out to our analysts and customize the segments.

About Us

Technavio is one of the world’s leading technology research and consulting companies. Their research and analysis focuses on emerging market trends and provides actionable insights to help companies identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialist analysts, Technavio’s report library includes over 17,000 and more reports, spanning 800 technologies, spanning 50 countries. Their customer base consists of companies of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s comprehensive coverage, in-depth research and actionable market intelligence to identify opportunities in existing markets. and potentials and assess their competitive positions in changing market scenarios.


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SOURCE Technavio

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